Posts Tagged ‘Debt Relief’

PRESS RELEASE WRITING TIPS

September 25th, 2022

Content is Key
We cannot stress enough the importance of a well written press release.

When you write your press release,Guest Posting keep your target audience in mind. At the same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals that will publish your story if it is interesting. This will give you the extra arm of exposure that everyone hopes for.

Ensure that the first paragraph of your press release answers the important questions such as Who, What, When Where and Why. You have one sentence not to loose the editor/journalist.

It is important that the content within your press release is accurate, easily readable and to the point. A well written press release does not need to be a novel. Remember the point of a press release is to entice the reader or journalist to contact you for further information. You do not need to tell your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece to fill a spot within a column of a magazine, newspaper or web site. Have you ever seen short snip-its within the side of a magazine, or down the side of the page on a web site. Guess where the information comes from.

A carefully written and informative press release will be sure to capture the eyes of journalists. Make sure you take your time, and edit your release carefully.

Do Not Embellish or Exaggerate Your Press Release Grammar
As we already know a well written press release, with perfect timing will give you the exposure everyone is looking for.

Now that you have written your press release, had it submitted for distribution and are receiving phone calls and emails about it, you will no doubt have some questions to be answered. If your press release is written with embellishments, you will lose credibility very quickly. You should be aware, that this loss of credibility will also carry over to future press releases. Journalists will remember a source. They will remember a name. They will remember a web site. If you leave a bad taste in their mouth, they will remember this experience. What does this mean? It means the next time you submit a press release it will likely not be looked at if seen by the same journalist/editor. They will remember you you’re your Company as someone that will embellish a story. Do not embellish or exaggerate your press release.