PRESS RELEASE WRITING TIPS

September 25th, 2022 by admin No comments »

Content is Key
We cannot stress enough the importance of a well written press release.

When you write your press release,Guest Posting keep your target audience in mind. At the same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals that will publish your story if it is interesting. This will give you the extra arm of exposure that everyone hopes for.

Ensure that the first paragraph of your press release answers the important questions such as Who, What, When Where and Why. You have one sentence not to loose the editor/journalist.

It is important that the content within your press release is accurate, easily readable and to the point. A well written press release does not need to be a novel. Remember the point of a press release is to entice the reader or journalist to contact you for further information. You do not need to tell your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece to fill a spot within a column of a magazine, newspaper or web site. Have you ever seen short snip-its within the side of a magazine, or down the side of the page on a web site. Guess where the information comes from.

A carefully written and informative press release will be sure to capture the eyes of journalists. Make sure you take your time, and edit your release carefully.

Do Not Embellish or Exaggerate Your Press Release Grammar
As we already know a well written press release, with perfect timing will give you the exposure everyone is looking for.

Now that you have written your press release, had it submitted for distribution and are receiving phone calls and emails about it, you will no doubt have some questions to be answered. If your press release is written with embellishments, you will lose credibility very quickly. You should be aware, that this loss of credibility will also carry over to future press releases. Journalists will remember a source. They will remember a name. They will remember a web site. If you leave a bad taste in their mouth, they will remember this experience. What does this mean? It means the next time you submit a press release it will likely not be looked at if seen by the same journalist/editor. They will remember you you’re your Company as someone that will embellish a story. Do not embellish or exaggerate your press release.

Press Release Wire Services – Choosing the Best One For Your Business

March 22nd, 2022 by admin No comments »

When looking into the press release distribution for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release provide a similar service, but they all have differences in how they present information, and how effective they are especially in the area of search engine optimization.

By looking at the facts and combining the opinions of Christine Slocumb, the owner and founder of an internet marketing firm with 17 years of experience, and Dena Boutsikakis, someone who is just starting in the marketing business, we hope to help narrow your decision as to which wire service is best suited for you.

Marketwire

Upon first seeing the Marketwire (marketwire.com) website, its bold color choice makes it stand out more than the other websites. The layout is very simple and very clean in its appearance. It has very few tabs, but once you start clicking on the tabs, it leads you to other links, which easily navigates you through the website. Marketwire speaks to the busy person that does not have a lot of time, with which most business owners and employees identify. However, you are not able to look at packages or other information about the service you will get until you have opened an account with them.

Dena: The first thing I noticed was the color choice of this website. It was different than all the rest, so it stood out in my mind. In addition, the way it was set up was different then the rest of the press release service websites. I had to navigate through many different tabs to find what I wanted. In addition, the wording of the website was also different from what I was reading before. However, on many pages it does say for further questions to contact them, but for a busy person, everything should be clear and straight forward.

Christine: We’ve recently switched to using Marketwire almost exclusively for technology companies. You’ll find many of the progressive tech companies in Silicon Valley use this service which speaks volumes They have very competitive rates compared to PR Newswire and BusinessWire.

While their SEO console is not as polished as PR Web’s reports, we get excellent media pickup. Marketwire’s ability to keep anchor text link intact when displaying on MSNBC.com and Yahoo! News is impressive. We also recommend Marketwire for local market releases that need SEO on a budget. For example, you can get regional wire coverage plus SEO features such as reporting and anchor text links starting at $220, significantly below PR Web’s $249 entry-level SEO package. Plus even state-only distributions are often picked up on MSNBC.com, CNN Money and similar sites.

In addition, we get great friendly support from our Account Representatives and their client support team. We tweeted some results in comparing Marketwire to PRWeb and our account rep called a day later to thank us for the mention.

Reputation Management is the Answer How Your Business Is Perceived

March 1st, 2022 by admin No comments »

Is it true that you are keen on finding out about dealing with your standing? Have you been searching for accommodating and solid data? Indeed, this article will ensure you get a few strong ideas. It will assist you with sorting out some way to more readily deal with your standing.

Posting data via online media locales is essential to your business’ standing. You should post a few times each week at any rate to actually run an advertising effort. Assuming you see that posting via online media locales is overpowering, consider recruiting an aide to make your posts for you.

At the point when individuals invest in some opportunity to offer something about your business, it is vital that you are sufficiently gracious to answer. While you might be an extremely bustling individual, it shows your crowd that you really care about them and what they need to say. This is imperative to keep a consistent client base.

At the point when you talk with your crowd, ensure that you do as such in a conversational tone. Individuals try to avoid the possibility of entrepreneurs continuously addressing them with promoting to them. While you would like to make a deal, you ought to never cause a client to feel like this is your main concern.

Be grateful. Assuming somebody leaves a decent audit about your organization, send them an individual message and express gratitude toward them for their criticism. On the off chance that conceivable, send your client a coupon for a specific percent off on their next buy as a much obliged. In the event that this is preposterous, earnestly say thanks to them for their input.

Assuming you will utilize anybody’s thoughts, you ought to constantly make a point to give them credit for that. Everybody out there can advance a little from others, so giving due credit will show individuals that you don’t think you are over that. This is an extraordinary method for getting their appreciation.

On the off chance that you own a business, treat your representatives consciously. Any other way, you might foster a negative standing as an entrepreneur. Certain individuals won’t give you business as a result of it.