Posts Tagged ‘Communication’

Press Release Wire Services – Choosing the Best One For Your Business

March 22nd, 2022

When looking into the press release distribution for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release provide a similar service, but they all have differences in how they present information, and how effective they are especially in the area of search engine optimization.

By looking at the facts and combining the opinions of Christine Slocumb, the owner and founder of an internet marketing firm with 17 years of experience, and Dena Boutsikakis, someone who is just starting in the marketing business, we hope to help narrow your decision as to which wire service is best suited for you.

Marketwire

Upon first seeing the Marketwire (marketwire.com) website, its bold color choice makes it stand out more than the other websites. The layout is very simple and very clean in its appearance. It has very few tabs, but once you start clicking on the tabs, it leads you to other links, which easily navigates you through the website. Marketwire speaks to the busy person that does not have a lot of time, with which most business owners and employees identify. However, you are not able to look at packages or other information about the service you will get until you have opened an account with them.

Dena: The first thing I noticed was the color choice of this website. It was different than all the rest, so it stood out in my mind. In addition, the way it was set up was different then the rest of the press release service websites. I had to navigate through many different tabs to find what I wanted. In addition, the wording of the website was also different from what I was reading before. However, on many pages it does say for further questions to contact them, but for a busy person, everything should be clear and straight forward.

Christine: We’ve recently switched to using Marketwire almost exclusively for technology companies. You’ll find many of the progressive tech companies in Silicon Valley use this service which speaks volumes They have very competitive rates compared to PR Newswire and BusinessWire.

While their SEO console is not as polished as PR Web’s reports, we get excellent media pickup. Marketwire’s ability to keep anchor text link intact when displaying on MSNBC.com and Yahoo! News is impressive. We also recommend Marketwire for local market releases that need SEO on a budget. For example, you can get regional wire coverage plus SEO features such as reporting and anchor text links starting at $220, significantly below PR Web’s $249 entry-level SEO package. Plus even state-only distributions are often picked up on MSNBC.com, CNN Money and similar sites.

In addition, we get great friendly support from our Account Representatives and their client support team. We tweeted some results in comparing Marketwire to PRWeb and our account rep called a day later to thank us for the mention.